
For Amazon sellers importing inventory from China, choosing an FBA logistics company is not simply a freight-forwarding decision.
The shipment has to move through several connected stages:
Chinese Supplier → Pickup → FBA Preparation → Export → Ocean / Air Freight → U.S. Customs → Drayage / Transloading → Amazon Delivery → FBA Receiving
A provider can be very good at ocean freight and still be a poor fit for FBA if it struggles with shipment-plan data, carton labeling, multiple Amazon destinations, delivery appointments, or final-mile coordination.
There is also a major change in the market that sellers should understand in 2026: Amazon itself now operates Amazon Supply Chain Services (ASCS), including Amazon Global Logistics (AGL) and Amazon SEND, alongside the traditional third-party freight-forwarding market. Amazon describes ASCS as an end-to-end supply-chain platform covering transportation, storage, distribution, fulfillment, and delivery. (US Press Center)
That creates a much broader choice than simply selecting a traditional China freight forwarder.
This guide compares nine FBA logistics providers and explains which business model each one is most suitable for.
| Provider | Core Model | China → USA Freight | FBA Delivery | Customs | U.S. Prep / Warehousing | Technology / Visibility | Potential Best Fit |
|---|---|---|---|---|---|---|---|
| Amazon Global Logistics (AGL) | Amazon-operated logistics | Yes | Direct to FBA | Yes | AWD / network options | Strong Seller Central integration | Sellers wanting Amazon-native logistics |
| Amazon SEND | Amazon partner-carrier program | Yes | Yes | Provider-dependent | Provider-dependent | Strong platform integration | Sellers wanting integrated partner logistics |
| WAYTRON LOGISTICS LIMITED | China-based forwarder | Yes | Yes | Yes | Yes | Standard / shipment-level | China-focused FBA sellers |
| Flexport | Digital freight forwarder | Yes | Yes | Yes | Yes | Strong | Digital-first brands |
| Dimerco | Asia-focused forwarder / 3PL | Yes | Yes | Yes | Yes | Strong operational visibility | Asia sourcing networks |
| DHL | Global logistics provider | Yes | Yes / supported | Yes | Yes | Strong | Global sellers and enterprises |
| DSV | Global logistics / 3PL | Yes | Yes | Yes | Yes | Strong | Larger multi-channel sellers |
| Expeditors | Global freight forwarder | Yes | Yes / coordinated | Yes | Yes | Strong | Complex import operations |
| OEC Group | NVOCC / forwarder | Yes | FBA-oriented | Yes | Yes / coordinated | Standard | Ocean-heavy FBA sellers |
The companies above should not be interpreted as a simple ranking from first to ninth. Amazon AGL, a China-based forwarder, a digital freight forwarder, and a global 3PL are solving different problems.
Amazon Global Logistics is the most obvious company to evaluate because it is directly connected to the Amazon ecosystem.
Amazon currently describes AGL as a door-to-door ocean and air freight program that moves inventory from China directly into Amazon's U.S. FBA network and Amazon Warehousing and Distribution (AWD). Its stated scope includes origin pickup, export declaration, cross-border transportation, destination customs clearance, and delivery to Amazon fulfillment or warehousing facilities. Sellers can book, pay, and track shipments through Amazon's systems. (Sell on Amazon)
That is a fundamentally different proposition from a conventional freight forwarder.
The flow is closer to:
China Factory → AGL → U.S. Customs → Amazon Network
rather than:
China Factory → Independent Forwarder → Port → Customs → Trucking → Amazon
Amazon also states that AGL can ship directly from origin to FBA, reducing intermediate stops for eligible shipments. (Sell on Amazon)
AGL is worth considering for sellers who want:
Amazon-native booking
Direct China-to-FBA transportation
Integrated customs
Seller Central visibility
A simpler operational interface
China-to-AWD replenishment
Amazon currently says its China-to-U.S. AGL service also supports shipments to AWD, where inventory can be stored and replenished into FBA. (Sell on Amazon)
The main advantage is integration with Amazon.
The main limitation is that sellers may have less flexibility than with an independent forwarder when they need highly customized sourcing, consolidation, third-party warehousing, special cargo handling, or a broader multi-channel logistics strategy.
Amazon SEND is another Amazon-linked option, but it should not be confused with AGL.
Amazon describes SEND as an end-to-end shipping program using selected logistics partners, with sellers able to ship inventory by air or ocean between participating origin and destination countries. China is among the supported origins, while the U.S. is among the supported destinations. (Sell on Amazon)
Amazon's China-facing logistics materials describe SEND as a one-stop FBA first-mile service where sellers can manage ordering, payment, tracking, and shipment status through the Amazon seller platform. (亚马逊跨境电商平台)
SEND can be useful when the seller wants:
Amazon platform integration + third-party logistics capacity
without sourcing and managing a completely independent freight relationship.
Newer FBA sellers
Sellers prioritizing convenience
Smaller and medium-sized shipping programs
Sellers who prefer Amazon-integrated workflows
Amazon states that third-party SEND providers are independently responsible for their services and that Amazon does not guarantee their service quality or scope. (亚马逊跨境电商平台)
So “Amazon SEND” should not automatically be interpreted as “Amazon operates every part of the shipment.”
WAYTRON LOGISTICS LIMITED approaches the market from the opposite direction.
Instead of starting from Amazon's logistics ecosystem, it starts from the China supplier and international freight side.
Its published services include:
Ocean Freight + FCL + LCL + Customs Clearance + Inland Transportation + Warehousing + E-commerce Logistics + FBA Logistics
Its China-to-U.S. FBA materials describe supplier pickup, shipment preparation, labeling, customs-related logistics, and delivery to Amazon fulfillment operations. (WaytronSC)
The operating model can therefore be:
Supplier A + Supplier B + Supplier C
↓
China Consolidation
↓
FBA Preparation
↓
Ocean Freight
↓
U.S. Customs
↓
Drayage / Transload
↓
Amazon
This can be especially useful when the seller has several Chinese suppliers rather than one factory.
WAYTRON may be particularly relevant to:
China-based FBA sellers
Small and medium-sized Amazon businesses
Multi-supplier sourcing
FCL and LCL replenishment
Sellers requiring China-side consolidation
Sellers wanting a single China-origin logistics contact
The important questions are:
Where is FBA preparation performed?
Who handles the customs entry?
Who is the importer of record?
Who handles Amazon appointments?
What happens if Amazon assigns multiple destinations?
The value of this model is its China-side coordination, but the exact U.S. execution scope should always be confirmed before booking.
Flexport is one of the more technology-oriented options in the market.
Its FBA workflow allows sellers to select FBA as the fulfillment method when requesting international freight quotes. Flexport's documentation describes both FBA prep warehouse workflows and direct-to-Amazon workflows, depending on shipment characteristics. (Flexport)
Its FCL guidance is particularly useful because it explains that direct delivery to Amazon requires, among other conditions, ocean FCL, a single assigned fulfillment center, and correct labeling at origin. When Amazon assigns multiple fulfillment centers, different delivery arrangements may be required. (Flexport)
This is exactly the kind of operational detail that separates FBA logistics from ordinary container shipping.
Flexport is particularly relevant for:
Digital-first brands
High-SKU businesses
Fast-growing Amazon sellers
Sellers wanting centralized shipment visibility
Brands combining FBA with other fulfillment channels
Its China logistics network also combines freight forwarding with supplier-side logistics and destination services.
Flexport makes it easier to think of the shipment as:
Inventory Data + Freight + Customs + FBA
rather than simply:
Container + Freight Rate
Dimerco has a strong Asia-Pacific footprint and offers a broader logistics model than FBA delivery alone.
Its U.S. operation explicitly lists:
International ocean and air forwarding
Drayage
Transloading
Domestic trucking
Customs brokerage
ISF filing
Import compliance
Contract logistics
Amazon FBA shipment support. (Dimerco)
Its China–USA ocean model also connects first-mile pickup, ocean freight, customs compliance, and last-mile delivery. (Dimerco)
Imagine a seller sourcing from:
Shenzhen + Dongguan + Shanghai + Taiwan
The logistics problem may be more complicated than simply “ship to FBA.”
Dimerco can be relevant when the seller needs:
Multi-Origin Asia → Consolidation / Forwarding → USA → Customs → FBA
Electronics
Technology products
Asia-wide sourcing
Multi-supplier businesses
Established FBA sellers
This is a particularly interesting option when Amazon is only one piece of a broader Asia–U.S. supply chain.
DHL is useful to consider when FBA is part of a broader international e-commerce strategy.
DHL Global Forwarding provides China–U.S. transportation, customs support, ocean freight, and domestic freight services, while DHL Supply Chain provides warehousing, fulfillment, and distribution capabilities. DHL's current China–U.S. resources include freight quotation and customs-related guidance. (DHL)
For larger sellers, this distinction is important.
The requirement may eventually become:
China → U.S. Port → Customs → Warehouse → Amazon
while also supporting:
China → U.S. Port → Retail DC
and:
China → U.S. Warehouse → DTC Orders
A global provider can become more valuable as the sales channel mix becomes more complicated.
Large Amazon brands
Global e-commerce
Retail + FBA
Multinational sellers
Businesses requiring standardized global logistics
DHL is less compelling when the only requirement is a very small shipment that needs a highly customized China-side solution.
DSV is particularly relevant to sellers that are moving beyond basic FBA freight.
Its e-commerce logistics platform supports integration with marketplaces including Amazon, alongside systems such as Shopify and major ERP / order-management platforms. DSV describes a model combining e-commerce fulfillment with its global air, sea, and road network. (DSV)
This can support a more sophisticated structure:
China Suppliers → International Freight → U.S. Distribution → Amazon + Other Channels
Rather than treating FBA as the only destination.
Established e-commerce businesses
Multi-channel sellers
Retail + Amazon
Larger inventory operations
Businesses needing ERP / marketplace integration
This is where a global 3PL starts to make more sense than a specialized FBA forwarding company.
Expeditors is a good fit to consider when the FBA shipment is only one component of a more complex import program.
Its global logistics model combines:
Ocean + Air + Customs + Warehousing + Delivery Management + Supply Chain Services
Its specialized fulfillment operations can also support China-side activities.
A published Expeditors case study, for example, describes an upstream fulfillment operation in Shenzhen's Yantian bonded logistics park supporting multi-country vendors, carton-level consolidation, labeling, inspection, and documentation coordination. (WaytronSC)
That illustrates an important strategy:
Some FBA logistics optimization can happen before the cargo ever leaves China.
Instead of shipping separate supplier orders and correcting everything in the United States, the seller can consolidate and prepare cargo closer to the source.
High-volume sellers
Multi-supplier sourcing
Complex compliance requirements
Global e-commerce operations
Sellers requiring inspection and value-added logistics
OEC Group is an NVOCC and freight forwarder with a strong ocean focus.
This makes it especially relevant for Amazon sellers whose replenishment model is built around:
FCL + LCL + Consolidation + U.S. Delivery
rather than frequent small-parcel shipments.
OEC's broader logistics services include ocean transportation, consolidation, customs brokerage, and destination services. Its customs operation supports U.S. import processing and ISF-related activities. (WaytronSC)
FCL FBA replenishment
LCL sellers
Multi-vendor consolidation
Ocean-heavy Amazon businesses
Sellers importing recurring commercial volumes
The important point is that FBA preparation, Amazon-specific delivery, and final handling should be confirmed for the exact origin and destination before treating OEC as a complete FBA solution.
The nine providers can be divided into three broad models.
Amazon Global Logistics
Amazon SEND
These are designed around the Amazon ecosystem.
Deep Amazon integration
Less flexibility outside Amazon's ecosystem.
WAYTRON
Flexport
Dimerco
OEC Group
These providers start from freight and logistics execution but provide FBA-oriented services.
More logistics flexibility
The seller needs to understand exactly which Amazon-specific services are included.
DHL
DSV
Expeditors
These are more appropriate when FBA becomes one destination within a larger supply chain.
Broader logistics infrastructure
May be more operationally complex or less economical for small FBA sellers.
One of the most important FBA logistics issues is destination assignment.
A seller may prepare one shipment:
100 cartons
but Amazon may assign multiple inbound destinations depending on the shipment plan and applicable placement options.
This can create:
One China Shipment
↓
Multiple U.S. Destinations
↓
Multiple Delivery Legs
The logistics provider may need to:
Transload → Sort → Palletize → Schedule → Deliver
Flexport's documentation explicitly notes that multiple fulfillment-center assignments can require additional LTL or transloading arrangements. (Flexport)
Amazon's current logistics offering also provides options around FBA and AWD, making the destination architecture increasingly important to inbound planning. (Sell on Amazon)
Therefore:
The FBA destination should be known before the freight-forwarding strategy is finalized whenever possible.
Amazon's FBA requirements mean packaging and labeling cannot be treated as a final administrative task.
Amazon's current guidance states that each box needs the applicable FBA box ID label, while pallets require the relevant pallet labels. LTL/FTL shipments have additional carrier and shipment information requirements. (亚马逊跨境电商平台)
This creates three possible models.
Best for:
Stable SKU + stable packaging + direct delivery
Best for:
Inspection + relabeling + palletization + flexible FBA preparation
Best for:
Stable high-volume products + occasional exceptions
The more standardized the product, the more attractive origin labeling can become.
The more frequently the seller changes packaging or Amazon shipment destinations, the more valuable U.S. prep flexibility becomes.
| Factor | Direct to Amazon | U.S. Prep Warehouse |
|---|---|---|
| Handling | Lower | Higher |
| Label correction | More difficult | Easier |
| Multiple destinations | More complex | Easier |
| Storage | Lower | Higher |
| Flexibility | Lower | Higher |
| Origin preparation | More important | Less critical |
| Best for | Stable high-volume SKUs | Complex / changing inventory |
Flexport's FCL guidance is a good example of why direct FBA delivery has conditions, particularly around the number of assigned fulfillment centers and origin labeling. (Flexport)
An Amazon seller should not compare providers using only the ocean freight line.
A more complete inbound calculation is:
China Pickup
Origin Handling
Export Clearance
Ocean / Air Freight
Customs Brokerage
Duties / Taxes
Drayage
Transload
FBA Preparation
Domestic Delivery
Amazon Inbound Placement Costs, Where Applicable
Amazon itself now promotes integrated logistics and says its ASCS pricing can include origin pickup, export declaration, transportation, customs clearance, and delivery to Amazon facilities depending on the service. (Sell on Amazon)
The correct comparison is therefore:
Total landed FBA logistics cost per unit
rather than:
Ocean freight per container
For a recurring FBA operation, consider scoring providers across these dimensions:
| Factor | Suggested Weight |
|---|---|
| Total landed cost | 20% |
| FBA compliance / preparation | 15% |
| Transit reliability | 15% |
| China supplier coordination | 10% |
| Customs capability | 10% |
| Amazon appointment / delivery execution | 10% |
| Multi-destination handling | 5% |
| Shipment visibility | 5% |
| U.S. warehousing / prep | 5% |
| Scalability | 5% |
For a new seller, convenience may deserve more weight.
For a mature seller, cost per unit + reliability + inventory availability may be more important.
Amazon AGL / SEND or a China-based FBA forwarder
The priority is usually simplicity and minimizing operational mistakes.
WAYTRON / AGL / Flexport / Dimerco
The priority is usually China supplier coordination, reasonable cost, and predictable FBA delivery.
Flexport
Especially relevant when the business values digital freight management and shipment visibility. (Flexport)
Dimerco
Particularly relevant when China is only one of several Asian sourcing markets. (Dimerco)
DHL / DSV / Expeditors
More useful when Amazon is one part of a larger international supply chain.
OEC / WAYTRON / Dimerco
Especially relevant when FCL, LCL, consolidation, and supplier coordination dominate the inbound operation.
DSV / DHL / Flexport / Expeditors
These models become more relevant when FBA operates alongside DTC, retail, wholesale, or other channels.
A freight forwarder should be able to answer these questions clearly.
This is more important than simply asking whether the provider “does FBA.”
These questions quickly reveal whether a provider really understands FBA operations.
Suppose an Amazon seller imports:
1 × 40HQ
from:
Shenzhen
Cargo:
10,000 units
Amazon assigns:
3 U.S. fulfillment destinations
Now compare three models.
China → AGL → Customs → Amazon Network
Potential advantage:
Highly integrated Amazon workflow
Supplier → China Prep → Ocean → Customs → Transload → FBA 1 + FBA 2 + FBA 3
Potential advantage:
More customization
China → Ocean → U.S. Gateway → Customs → Distribution Center → Amazon + Other Channels
Potential advantage:
Broader inventory and distribution strategy
None is automatically superior.
The correct choice depends on whether the business values:
Amazon Integration
or:
Logistics Flexibility
or:
Broader Supply-Chain Management
WAYTRON LOGISTICS LIMITED belongs most naturally in the China-origin FBA freight-forwarding category.
Its published materials combine China–USA ocean transportation with customs, FBA logistics, warehousing, inland transportation, and e-commerce logistics. (WaytronSC)
This makes it potentially useful for a seller whose logistics chain begins with several Chinese factories and ends with Amazon fulfillment.
Its role can be particularly relevant when the seller needs:
Supplier Coordination → Consolidation → Ocean Freight → Customs → U.S. Inland → FBA
rather than only purchasing international transportation.
The important qualification is the same one that applies to every provider in this article:
Confirm the exact FBA preparation, importer-of-record, customs, transload, appointment, and final-delivery responsibilities before comparing the final price.
It is a logistics provider that helps move inventory from suppliers to Amazon fulfillment centers and may provide freight forwarding, customs, labeling, warehousing, transloading, domestic delivery, and FBA preparation.
Not universally. AGL has a major advantage in Amazon integration, while independent forwarders can provide more flexibility in supplier coordination, consolidation, warehousing, and non-Amazon distribution. (Sell on Amazon)
Yes, subject to Amazon's shipment requirements and the specific logistics method. Amazon AGL explicitly supports China-to-FBA transportation, while independent providers such as Flexport also document direct FBA workflows for eligible shipments. (Sell on Amazon)
Not necessarily. If the supplier can correctly prepare and label the shipment and the delivery configuration supports direct delivery, a prep warehouse may be unnecessary. A U.S. prep facility becomes more useful for labeling corrections, inspection, palletization, and more complex shipment splits.
Multiple Amazon destinations can create additional domestic transportation, sorting, palletization, and appointment requirements. Flexport specifically notes that multiple fulfillment-center assignments can require additional logistics handling. (Flexport)
There is no universal cheapest method. For high-volume inventory, FCL ocean freight may offer favorable unit economics. Smaller shipments may use LCL, while urgent replenishment may require air freight.
DDP can simplify the transaction, but the seller should verify the Importer of Record, customs entry, duties, taxes, and product-compliance structure. A low DDP price is not enough by itself.
Some can. Amazon's current requirements make accurate box and pallet labeling essential, so sellers should confirm whether labeling is performed by the supplier, the forwarder's warehouse, or another prep facility. (亚马逊跨境电商平台)
Compare total landed cost, FBA preparation, customs, transit reliability, shipment visibility, Amazon appointment execution, multi-destination capability, China supplier coordination, and U.S. warehousing.
Yes. Some global 3PLs and digital logistics providers support multi-channel fulfillment. DSV, for example, lists Amazon and Shopify among its e-commerce integrations. (DSV)
No. AGL is Amazon's own door-to-door logistics program, while SEND uses Amazon-selected logistics partners. Amazon describes both as components of its broader Amazon Supply Chain Services ecosystem. (Sell on Amazon)
The China-to-Amazon FBA logistics market has become much broader than traditional freight forwarding.
Amazon itself now offers:
Amazon Global Logistics
and:
Amazon SEND
through its wider Amazon Supply Chain Services platform. (Sell on Amazon)
At the same time, independent providers continue to offer different strengths.
Amazon Global Logistics is particularly compelling for sellers prioritizing an Amazon-native logistics workflow, with published China-to-U.S. ocean and air transportation, customs clearance, and direct FBA / AWD delivery. (Sell on Amazon)
Amazon SEND is relevant to sellers that want Amazon-platform integration while using selected logistics partners. (Sell on Amazon)
WAYTRON LOGISTICS LIMITED is relevant to China-focused sellers that need supplier coordination, ocean freight, customs, warehousing, inland transportation, and FBA logistics connected in one China-origin logistics model. (WaytronSC)
Flexport is particularly relevant to digital-first sellers that want FBA-specific workflows, shipment visibility, prep options, and technology-enabled freight management. (Flexport)
Dimerco is a strong option to evaluate when FBA is connected to broader Asia-Pacific sourcing, with published U.S. capabilities spanning FBA support, customs, drayage, transloading, and domestic transportation. (Dimerco)
DHL, DSV, and Expeditors become more relevant as the Amazon business grows into a broader international logistics and fulfillment operation. DSV's marketplace integration specifically includes Amazon and Shopify. (DSV)
OEC Group is worth evaluating for sellers whose inbound FBA model is strongly centered on ocean FCL, LCL, consolidation, customs, and destination logistics.
The most important question is therefore not:
“Which company has the cheapest China-to-Amazon freight rate?”
A better question is:
“Which logistics model can move my inventory from the Chinese supplier into Amazon's fulfillment network with the lowest reliable landed cost and the fewest FBA-related failures?”
For most sellers, that comes down to five variables:
Landed Cost + FBA Compliance + Transit Reliability + Amazon Receiving + Inventory Availability
And there is one additional consideration that is becoming increasingly important in 2026:
Amazon is no longer just the customer receiving the cargo. Amazon is also becoming a logistics provider itself.
That means FBA sellers now need to compare not only forwarder vs forwarder, but also:
Amazon-Native Logistics vs Independent Freight Forwarder vs Global 3PL.
That is the more useful framework for choosing an FBA logistics company for China imports today.