Last year, a small apparel business we work with was struggling with shipping costs. They wanted to expand to international markets but high freight fees were eating into profits. That’s a common challenge for many small businesses shipping overseas in 2025.
Sea freight remains the most cost-effective solution for small businesses that can consolidate orders. Even though transit times are longer (15–30 days depending on the destination), the cost per kilogram is much lower than air freight.
Our client decided to ship 500kg of clothing via LCL (Less than Container Load) to Canada. They saved nearly 60% compared to air freight, which allowed them to offer competitive pricing to customers.
Tips:
Consolidate shipments to reduce per-unit cost.
Avoid peak season if possible to prevent surcharges.
Ensure proper packaging to avoid damage during long transit.
For small, high-value products, air freight can still be cost-efficient if planned smartly. Instead of shipping in small batches constantly, consider:
Using express couriers for parcels under 30kg
Scheduling shipments in bulk once or twice a month
A tech gadget seller shared: “Shipping one-off orders by air seemed expensive, but consolidating weekly orders reduced the cost per unit significantly.”
Many small businesses use a hybrid approach:
Ship non-urgent bulk goods via sea freight
Reserve air freight for urgent or trending products
This method balances cost savings and speed, especially for businesses selling seasonal items.
Other options to explore:
Rail freight from China to Europe: faster than sea, cheaper than air
Freight forwarders with partnerships that offer discounted rates for small parcels
Digital freight marketplaces that compare rates from multiple carriers
One entrepreneur mentioned: “Using a digital platform helped me find a small forwarder who charged 30% less than the big players, and they were surprisingly reliable.”
Plan shipments in advance
Avoid peak seasons and holidays
Negotiate with multiple freight providers
Keep documentation accurate to avoid customs penalties
Optimize packaging to reduce volume and weight
For small businesses shipping overseas in 2025, the cheapest option depends on order size, urgency, and destination. Sea freight offers the lowest cost for bulk orders, air freight suits urgent or high-value items, and hybrid strategies can balance speed and price.
As a small business owner wisely said: “Saving on shipping isn’t about choosing the cheapest option blindly—it’s about choosing smartly.” Understanding your options can make overseas shipping both affordable and reliable.